Zagreb Brend Forum will be held this Wednesday, May 9th, in the congress hall of the Zagrebački velesajam (Avenija Dubrovnik 15). It’s an international conference that gathers almost four hundred participants from nine countries mostly from middle and southeast Europe.

They will be exchanging experiences they have about personal branding, product and service branding, company branding and branding of their cities, regions or countries. A globalized world we live in requires creativity and originality in branding and Zagreb Brend Forum wants to rise awareness about the importance of brand recognition.

The introductory word to the conference will be given by one of the most important present experts in engagement branding Scott Gould, advisor of Nokia, Microsoft, GAIN, Finland tourist bord etc. Michael Eyre, chairman of the European Franchise Federation, is also one of the speakers who will talk about franchising branding.

The event is organized also to celebrate 65th anniversary of the oldest Croatian economic and business weekly Privredni vjesnik. You can find more information about the programme and participation on the web page of the event.

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